Format:
GIF, color
Best used:
This small file format uses the minimum amount of information possible. Use it for web and multimedia such as PowerPoint presentations. The .gif format provides the option of saving with transparent background. You can also use it for simple animations on the web.
Format:
JPG, one-color (black)
Best used:
This compressed .jpg file requires less memory than .eps or .tif file types. Use for web and email applications and for multimedia such as PowerPoint presentations.
Format:
TIF, one-color (black)
Best used:
The .tif format does not use compression, so it does not lose image information; this is typically the format preferred for print projects.
Format:
EPS, one color (black)
Best used:
The .eps file is the original file format (Adobe Creative Cloud). It ensures the highest possible output quality. If you are working with a professional designer, this is the file format he or she will want to use.
